Vodafone, Optus and Telstra have announced their pricing plans for the iPhone here in Australia.  Take a look at a summary of their proposed pricing structures:
| Price per month |
Included voice and TXT |
Included data |
| $19 - Optus |
$50 |
100Mb |
| $30 - Optus 3G wireless broadband |
N/A |
1Gb |
| $35 - Vodafone 3G mobile broadband |
N/A |
5Gb |
| $45 - Optus 3G wireless broadband |
N/A |
2Gb |
| $49 - Optus |
$300 |
250Mb |
| $50 - Optus 3G wireless broadband |
N/A |
5Gb |
| $59 - Optus |
$350 |
500Mb |
| $59 - Telstra (8Gb or 16Gb iPhone) |
$25 |
93Mb |
| $60 - Optus 3G wireless broadband |
N/A |
6Gb |
| $69 - Vodafone |
$310 |
250Mb |
| $79 - Optus |
$550 |
700Mb |
| $89 - Optus |
$600 |
850Mb |
| $89 - Telstra (8Gb or 16Gb iPhone) |
$50 |
107Mb |
| $99 - Vodafone |
$600 |
500Mb |
| $109 - Telstra (8Gb or 16Gb iPhone) |
$70 |
107Mb |
| $119 - Vodafone |
$800 |
500Mb |
| $129 - Telstra (16Gb iPhone) |
$90 |
107Mb |
| $149 - Optus |
$1200 |
1Gb |
| $169 - Vodafone |
$1200 |
1Gb |
| $179 - Optus |
$1500 |
1Gb |
I don’t think they understand what this phone is designed for and what makes it different from any other phone out there. Â The difference between this phone and every other phone on the market is its ability to handle data. Â If I purchase an iPhone, I’m not interested in getting ridiculous amounts of talk time, I’m interested in data. Â I’m still going to keep on making $30 of voice calls each month, regardless of what phone I’m using. Â Having data plans starting at 256Mb is simply crazy (although you can still get home broadband plans that have similar low amounts). Â Given my browsing habits at home (and the fact that I can jump onto a wi-fi network) I could quite easily cope with 1Gb of data for the time being, but when I only make $25-$30 worth of phone calls a month, what is the incentive to sign up for an extra $1000 of calls a month that will just be wasted?
How about a pricing structure based upon the data usage rather than the talk time? For example:
| Price per month |
Included voice and TXT |
Included data |
| $50 |
$200 |
1Gb |
| $70 |
$300 |
2Gb |
| $100 |
$400 |
2Gb |
| $150 |
$600 |
5Gb |
Isn’t this tailoring the plan to suit the device, rather than just regurgitating the same pricing structure that their previous business models have been based on? Â As much as I would love an iPhone, I won’t be lining up tomorrow morning. Â I’m going to hold off a little and (hopefully) after the initial hype has died down the carriers will begin to offer some more reasonable plans.
Update 10th July 2008: I added in the prices for their 3G mobile internet plans for extra comparison on how poor their data plans really are.
Update 12th July 2008: Added Telstra pricing