Archive for the ‘Museums’ Category

Tate Liverpool iPhone tours

Thursday, August 14th, 2008

With the recent introduction (for many countries) of Apple’s iPhone, many museums and galleries have been looking at ways they can use the web browser and multimedia player capabilities of the device to enhance the content they deliver.

The Tate Liverpool have made a podcast of their Gustav Klimt exhibition available.  It can be watched from anywhere, but is designed to play on an iPhone or iPod touch at the exhibition. The podcast weighs in at nearly 200Mb so they provide a wi-fi network at the gallery where a user can download it once they arrive or a user can hire an iPod touch.  Given that they have tailored the podcast for these devices and they have a wi-fi network in place, I wonder why they chose to present the content to mimick a traditional audio tour where you walk up to an object and press the corresponding number on the device – rather than as a web based tour that could use a totally different interface to interact with the artwork? 
A user using the Tate iPhone tour

However, the podcast itself has been done very well. It begins with a short introduction, showing a user how to use the device.  For each item, a brief image appears and then the screen goes blank while the narration occurs to allow the visitor to focus on the actual work of art, rather than the video screen.  Towards the end of each items file, videos, stills or interviews are presented as secondary content to enhance what the user has already learnt.

The tour appears to be working for the gallery. Will Gompertz, director of Tate Media, stated that the average visit time increased from 45 minutes to 3 hours since the tour was introduced.

Being in Australia, it’s a bit hard for me to visit the exhibition and experience it fully.  Although the tour appears to be working for the gallery, it still feels as though there is a bit of a missed opportunity in that it hasn’t exploited the unique interface of the device in the ways it is capable of being used.

Libraries, museums and

Friday, June 27th, 2008

Today we released an upgrade to Picture Australia. Most of the improvements were behind the scenes improvements involving building the framework for features that will be implemented in a few months.  One feature that was implemented was an “Add to” link.  

A “share this” link is nothing new for any news site, blog or current affairs site, in fact for these sites it’s nearly essential to get your content out there and distributed as quickly as possible.  So why is this feature virtually absent from the collection searches of most libraries and museums?  Isn’t it an ideal mechanism for promoting the core content from their collections and giving it the opportunity for further exposure, particularly given the difficulties many museums and libraries face getting their collections indexed by search engines?

Picture Australia currently provides what are essentially “pre-configured” searches on particular topics called trails.  These are designed to be easy and topical introductions into the collections.  With the addition of the “share this” link, now any user can create a group of related images, add their own descriptions, tag it however they like and promote it.  For example, a teacher may want to create a group of images for a class they are teaching, or a historical train society may wish to collate all the references to photographs of trains in their area. Through the use of the API, this user generated trail doesn’t even need to be promoted on, it can be incorporated into any site, displaying it in it’s own context.